Cookie Policy

Last revised: May 1, 2022


This cookie policy (“Cookie Policy”) explains how 4M Analytics Ltd. (“4M”, “us”or “we”), uses cookies, similar tracking technology and your related choices. For more information on other ways we collect and use information from you and your use of our website at (the “Site”), please see our Site PrivacyPolicy at (“Site Privacy Policy”). In this Cookie Policy, we use the term “cookies” to refer to any applicable tracking technologies described herein. Any capitalized terms not otherwise defined in this Cookie Policy shall have the meaning ascribed to them in the Site PrivacyPolicy.

If you do not accept the use of these cookies, please disable them using the instructions in this cookie policy or by changing your browser settings (i.e. by using a “Do Not Track” signal) so that cookies from this Site cannot be placed on your computer or mobile device.

Important: disablingcookies on this Site may seriously cripple the userexperience and other features on the Site, to the point of rendering themuseless.

  • What are cookies and similar technologies?

  • Cookies are small text files which are downloaded to your computer or mobile device when you visit a website, stored on your device to help websites and mobile apps remember things about you. Cookies can then be sent back to the originating website on each subsequent visit, or to anotherwebsite that recognizes that cookie. Cookies are widely used in order to make websites work, or to work more efficiently, as well as to provide information to the owners of the website.  Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire. To learn more about cookies, visit

  •  Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited our Site before or whether you are a new visitor.

  • Pixel Tags (also known as web beacons or clear GIFs) are transparent images, iFrames, or JavaScript placed on a website or in marketing emails that are used in order to understand how you interact with such websites or emails.

  • Social Media Features, such as the Facebook “like” button, may collect your IP address and which page you are visiting on a website, and may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the company providing the relevant Social Media Features.

  • Single Sign-on allows you to log in to certain websites or mobile applications using sign-in services provided by third parties, such as Facebook or Google. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign-up form. 

  • Ad ID is a unique number issued to you by an entity that received your permission to serve you with advertisements. The Ad ID allows persons or entities with whom you interact to gather and store information they learn about you in connection with your Ad ID. Most entities that have assigned you with an Ad ID allow you to delete or change such Ad ID and thereby prevent third parties from collecting information concerning your behavior across multiple sessions. To learn more about Ad ID and how change or delete it on Android and Apple, please refer to and


The cookies we use can be classified in one of the following categories:

Strictly Necessary cookies

We use these cookies to enable you to use our Site’s features, such as enabling movement between pages and remembering information you enter on forms.

Without these necessary cookies, services and functions on our Site will not be possible and our Site will not perform as it should.

Security cookies

We use these cookies to help identify and prevent security risks.

Performance and Analytics cookies

We use these cookies to collect information about Users’ use of our Site  to help improve the way it works.

Functionality and  Preference cookies

We use these cookies to remember the choices you make such as which  language you prefer and to provide you with personalized features.



We use marketing cookies to deliver many types of targeted digital marketing. We do this in order to provide you with a better user experience and to maintain,operate and continually improve the Site. The cookie store user data and behavior information, which allows advertising services to target audience according to variables. For example, these cookies allow us to:

  • Observe the Site performance and generate retargeting (Site retargeting, search retargeting,etc);

  • Maintain and improve the website and our products.

Third-Party Cookies::

When using our Site, you may be directed to other websites for such activities as surveys, to make payment in currency other than U.S. dollars, or for job applications.These websites may use their own cookies. We do not have control over the placement of cookies by other websites you visit, even if you are directed to them from our website.

If you use the buttons that allow you to share products and content with your friends via social networks like Google, Twitter and Facebook, these companies may set a cookie on your computer memory.

We use the following First and Third-Party Cookies:

Cookie Name
Purpose / Functionality  / Policies & Links
Google - Analytics
3rd P.
Google provides anonymized data about the visits made to our Site.
Google Tag Manager (GTM)
3rd P.
This tool allows us to add tags to 4M’s website
HubSpot 1st Party 
3rd P.
Analytics -  we use HubSpot to track website sessions, form submissions, and more to help  us meet prospect & customer needs. Cookie use Link.
3rd P.
Targeting, attribution and insights
3rd P.
Analytics – Anonymous heatmap analysis.
3rd P.
Scheduling facilitation tool.
3rd P.


  • Strictly Necessary Cookies:

  • Because these cookies are essential to operate our Site, there is no option to opt-out of these cookies.

  • Other Cookies:

  • You can follow the instructions provided by your web browser or mobile browser (usually located within the "Help", "Tools" or"Edit" facility) to modify your cookie and Ad ID settings. 

  • You can opt-out of third-party tracking technologies by following the instructions provided by each third-party service provider in its privacy policy

  • Deletion of Cookie history:

  • You can choose to delete your cookie history and to opt-out from future usage of cookies by 4M,by emailing us at

  • Your request to delete your cookies shall take effect within a reasonable timeframe from receipt of your request.


We can not currently ensure responding to your browsers’ ‘Do Not Track’ signals with respect to our Site, in part, because no common industry standard for ‘Do NotTrack’ has been adopted by regulators, including no consistent standard of interpreting a user’s intent. We are committed to monitoring the developments around ‘Do Not Track’ and the implementation of a standard.


We may update this Cookie Policy from time to time. We encourage you to periodically review this Cookie Policy to stay informed about our use of cookies, the information we collect via cookies, and any updates in relation thereto. If we make any changes to this Cookie Policy that significantly impact the way we use cookies,we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site. Your continued use of our Site constitutes your agreement to this Cookie Policy and any updates.


If you have any questions about our use of cookies, please contact us at:

Think we can help you?

Let's talk

and see how we can shine some light on your utility strategy.


About Us

Direct Sales Representative
Product Marketing Manager (Austin)
Product Marketing Manager
Business Development Manager
IT Manager
Geo Spatial Analyst
Data Engineer
DevOps Engineer
Senior Product Manager
Full Stack Developer